Privacy policy

Last updated: October 2025

This Privacy Policy explains how Sordin Värnamo AB (“Sordin”, “we”, “us”, “our”) collects, uses, and protects personal information when you visit sordin.com or purchase our products.

1. Information we collect

We collect the following categories of personal information:

  • Contact details (name, address, phone number)
  • Order and payment information (transaction details, billing and shipping information)
  • Account information (if you create an account)
  • Usage data (IP address, browser type, device information, site interactions)

We also use cookies and similar technologies – see our Cookie Policy.

2. Analytics and tracking tools

We use tools such as Google Analytics 4, Meta Pixel, Google Tag Manager, Google Ads Tag, and Klaviyo to measure performance and personalise marketing. These tools operate only in accordance with your cookie preferences.

3. How we use your information

We use your personal data to:

  • Process and deliver orders
  • Provide product and warranty support via our Support page
  • Improve site functionality and user experience
  • Comply with legal obligations (for example, accounting and tax regulations)
  • Prevent fraud and ensure secure transactions

4. Data sharing

We only share data with trusted partners required to operate our store and fulfil your order, including:

  • Shopify (store platform)
  • Payment providers (for secure payment processing)
  • Warehouse and delivery partners (for fulfilment and returns)
  • Marketing and CRM systems (such as Klaviyo)

We do not sell or rent personal data.

5. Retention and security

Order data is retained for 7 years in accordance with Swedish accounting law.

All personal data is stored securely, and payment information is encrypted according to PCI-DSS standards.

6. Your rights

Under the GDPR, you have the right to access, correct, delete, and restrict the processing of your personal data.

To exercise these rights, please use the forms available on our Support page.

7. International transfers

If data is transferred outside the EU/EEA, it is protected through Standard Contractual Clauses or equivalent safeguards that ensure an adequate level of data protection.

8. Data controller

Sordin Värnamo AB